The New Minimum

January 7, 2010

Ladies and gentlemen, your mind is about to be blown. The New Minimum, released today, is an online magazine-style blog started and curated by Jacob Heftmann.

TNM‘s manifesto: The New Minimum is a magazine about unique perspectives. We realized that the web has lots of good ideas but has a hard time with presenting them in a compelling manner. Our priority is to match good content with great art direction.

In the midst of job searching, Jacob’s first feature touches on some of the more interesting and overlooked jobs for designers. In this case, war propaganda. This ties in nicely with some of his latest infographics, tracking his job search progress.

I’m excited to see what new features will be rolling out of this. As we start to roll into a new era of really understanding and grasping the power of designing & displaying content on the web, I think TNM will definitely be a key player in driving bloggers, designers, and idea-makers to push the quality of their online content to the next level.

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